De campagne, geschoten door Mert & Marcus, is gestyled door Carine Roitfeld en Katy England. Hoewel de campagne om womenswear gaat, is het baby Marialucas die de show steelt, zonder kleding.
Mariacarla Boscono zegt over de speciale shoot met haar dochtertje: When I look at this photo, I feel blessed with all the magic that surrounds memy loves, my affections. Something very strong that embraces the love I feel for my daughter, so special and overwhelming that words would not be enough
and the concept of family that ties my soul with that of Riccardo, which stands in my life as something very, very special.
Ondanks Mariacarla Boscono's coole look, vinden wij het een superschattige familiefoto, wat vinden jullie?