"When you spray it at first, you don't smell the whole story," zegt Marni designer Consuela Castiglioni tegen Vogue UK beauty and health director Nicola Moulton in het januari 2013 nummer. "It changes; it's complicated. But it's also very sensual. To be different is very hard now, but it is also very special." Bekijk de, door Nick Knight geschoten, campagne hieronder.