Shazams CEO Andrew Fisher vertelt: "We have the ability to identify the product in a TV show so that when somebody Shazams it, they could find out where a presenter's dress is from in one click." Volgens Fischer is de applicatie gebaseerd op het begrip brand engagement: "We make it easier for consumers to engage with a brand or a piece of content they are interested in, without having to go through search engines, then mining the results."
Wanneer de applicatie uitkomt is nog onbekend, maar wij kunnen in ieder geval niet wachten!
Beeld: Tapmag.co.uk