De twee hebben heel duidelijk voor ogen hoe die samenwerking er uit zou moeten zien. Gwyneth vertelt: "I think of myself as a woman who is a lover of beautiful things. I'm very specific about my taste. The role I want in a partnership is curating a collection as opposed to taking a designer point of view. I can tweak a blazer and make it the perfect blazer. It's being able to fulfill what my ideal things ought to be."
Stella raakt geïnspireerd door Gwyneth: "I have quite a lot of admiration for her at so many levels and that's a big part of how I design. Her spirit and inner beauty as well as outer beauty are a big inspiration for me. I draw from that every day from all my friends."
De Goop collectie zal klassieke McCartney items bevatten inclusief een zwarte blazer, zwarte jeans, een zwarte wollen pantalon en verschillende exclusieve handtassen.
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