In de video legt Rihanna uit wat haar inspireerde voor het ontwerpen van haar spring/summer 2013 high street lijn. "I just wanted stuff that I wanted to wear because at the end of the day that's what got me into designing - seeing things on the rack that were great, but that could have been a little more me," vertelt Rihanna. "Maybe they could have been a little longer or shorter, or have a little more sex appeal or a little less. I wanted to make clothes for fat days; stuff that I want to wear. I was being selfish. Hopefully, my friends and people who shop at River Island will have the same taste."
We zien een tevreden en vooral blije Rihanna samen met co-designer Adam Selman door de rekken heengaan. RiRi haalt haar favoriete items omhoog,een tie dye jumpsuit, een simple LBD en een khaki jacket. Ze vertelt dat ze voor iedere vriendin uit haar crew een item heeft ontworpen: "We all have different body types and different tastes - some are braver than others. I think like that because that's how woman in the world are. We're all different, we like different things, we have different occasions and different moods."
Bekijk de video: